Customer Relationship Management: The Rules of Engagement


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Without Customers, You Have No Business!

This book will help you ATTRACT and RETAIN loyal CUSTOMERS…

People are the oxygen of meaningful enterprise. The business of the 21st Century is about making and retaining customers. The profit a business seeks is in people. Those who want to do business successfully and sustainably must understand that the customer is the reason for the business. Not to know this is to fail in the marketplace. If the customer is so important, how do we get and sustain his attention and patronage?

If you are looking for a practical guide on how to connect with, manage and “waoh!” the customer in a way that he becomes an evangelist for your enterprise, look no further. This book is filled with down-to-earth, immediately useable principles that will take your business to the next level and enhance your market equity


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